MABEL
Mabel is a luxury rental building in the Chelsea neighborhood of New York City. The building is Passive House certified, contributing both to resident comfort and the sustainability of the building. Its biophilic design features a lush garden, bird glass, and other elements designed to protect local bird species. The building’s namesake, Mabel Osgood Wright was a pioneering conservationist, writer, and lover of birds.
All CGI renderings courtesy of DBOX.
+ Logo Design
+ Typography System
+Animation
+ Website Design
logo type
The typeface Ivy Mode is refined for the logotype. The delicate contrasts and soft serifs are enhanced, and proportions are adjusted. Curvature is added as a subtle nod to nature, plant life, and the Art Noveau sentiments in Wright’s literary works.
logo type with strapline
typography system
Mabel’s typography system utilizes Ivy Mode as the primary typeface, lending the brand a naturalistic, soft, organic appeal. The secondary typeface, Mr Eaves XL mirrors the large x-heights of Ivy Mode while complimenting the detail of the primary face with a more geometric approach.
color palette
The color palette references the building’s brick materiality with a rich brick-colored anchor. A blue accent references the Eastern Bluebird, a local bird of New York.
teaser website
full website
