ATLANTA FINE HOMES SOTHEBY’S INTERNATIONAL REALTY
As my first project with Atlanta Fine Homes, I was tasked with creating an enduring brand system to elevate the brand’s voice in the market. The brand system, nicknamed Project Evergreen, creates brand consistency and a more luxurious experience for advisors and their clients.
Company: Atlanta Fine Homes Sotheby’s International Realty
+ Project Evergreen
+ The Distinction
+ The Experience
+ Marketing Slicks
the mood
The visual style of Project Evergreen adds restraint, clarity and hierarchy to our communication pieces. Inspired by enduring design techniques of fashion and art publications, Evergreen feels elegant, editorial and bold.
the distinction & the experience
The Distinction and The Experience are Atlanta Fine Homes’s most essential printed materials. Advisors use these whenever they are working with clients. These are the first pieces I remastered with Project Evergreen.
the distinction
Tailored to provide insight for clients who are selling a home.
the Experience
Tailored to provide insight for clients who are buying a home.
marketing slicks
An additional resource for clients.
